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Introducing RealShortz: The Story Behind the Name and Our Mission to Revolutionise Real Estate

The New App That’s Transforming Real Estate Marketing with Vertical Short-Form Video Content

We couldn’t be more excited to introduce you to our latest innovation in the world of real estate marketing – RealShortz. But first, let’s clear the air: no, we’re not talking about denim shorts. We’re talking about a groundbreaking vertical video creation tool designed to change the way real estate professionals showcase their work. In this blog post, we’ll dive into the story behind the name and how RealShortz is revolutionising the industry with captivating short-form video content.

RealShortz: The Name

The inspiration behind our product’s name comes from two main sources: real estate and YouTube Shorts. By combining these two elements, we’ve created a name that not only represents our target industry but also reflects the format of our video product.

‘Real’ comes from the term ‘Real Estate,’ which is the primary focus of our product. Our mission is to help real estate professionals promote their listings and services more efficiently and effectively through the use of cutting-edge technology and innovative marketing strategies.

‘Shortz’ is a nod to the immensely popular YouTube Shorts, which are vertical, short-form videos that have gained widespread popularity in recent years. This format allows for quick, easily digestible content that’s perfect for engaging viewers and capturing their attention.

Why Vertical Short-Form Video Content?

The world has gone mobile, and so has the way we consume content. With the increasing popularity of vertical videos, it’s evident that users prefer watching content that fits their mobile devices without having to rotate their screens. Vertical videos offer a more immersive and natural viewing experience, making them the perfect format for showcasing real estate properties.

Short-form content, in addition, caters to our modern-day attention spans. With users often scrolling through their social media feeds, shorter videos have a higher chance of grabbing their attention and keeping them engaged. This format is ideal for showcasing the highlights and unique features of a property in a concise and captivating manner.

How RealShortz is Revolutionising Real Estate Marketing

RealShortz combines the best of both worlds: vertical short-form video content and real estate marketing. By offering real estate professionals a platform to create and share engaging, high-quality videos that showcase their properties and their knowledge, we’re transforming the way properties are presented to potential buyers. 


It’s no secret that, with the rise of social media, short-form vertical video has become the key way to capture attention and engage prospects in your market. With RealShortz, we know you’ll be able to create the perfect content for your brand, build a highly-engaged audience, and ultimately make those big conversions. Download RealShortz now to see what all the fuss is about!

With the increasing popularity of vertical videos, it’s evident that users prefer watching content that fits their mobile devices without having to rotate their screens

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